Love-fy Connecting Through Music
Client: Mariland | 2024 | Creative Direction, Branding & Advertising
Swipe right on your fav tunes, and watch the love notes pour in from Spotify, Apple Music & YouTube Music.
The case
Love-fy was designed to help users find their crushes through shared musical tastes, combining the functionalities of Shazam and Tinder.
On Valentine’s Day, we launched our Lovefy app with a striking billboard ad campaign across the city. Our strategic partnerships with major music streaming platforms like Spotify, Apple Music, and YouTube Music allowed users to connect their accounts with Lovefy. This integration enabled users to "like" songs they were listening to, fostering connections based on shared music preferences.
Billboards Campaign
The identity
Visual design Inspired by the essence of people & music, beats & feelings.
We created a unique color palette that reflects the language of love itself. To the rhythm of the heartbeat and music, these gradients find their birth in the mix of songs and emotions.
Digital - Social Media
