El Gay de la cuadra
Branding
Client: Jose Eduardo | 2021 | Start-Brand Package
The gayest podcast in Latam.
An Atlanta-based show to drop the wig and talk the tea.
Being gay
in the '90s certainly was not easy
We grew up in the era where MTV, the Spice Girls, and Punk marked the age of good music and the fight against the system. And there we could not miss it. That minority began to gather their courage and turned all the main streets of the city into LGBTQ+ Pride parades in full color.
Some of us are engineers, hairdressers, dancers, others work in the government, in the supermarket, others are your cousin, your sister, your neighbor, anyone you pass by, could be part of the community.
The case
A brand with its own vocabulary and a color palette that doesn't beg for attention.
There is nothing better than a dynamic brand for a dynamic concept. We aimed to create an identity that speaks as the “90’s” did, but with a 2021 attitude. A logo that has the ability to change and adapt to each concept project.
